The Schools of Pharmacy and Medicine at UC San Francisco present a progressive conference on the Marketing of Medicines. The pharmaceutical industry spends billions...
SPA Quality line of SAFE and GREEN home care and personal care products called Pure Selects. They are also excited to feature their flagship wellness...
Courtesy of Newswise MedNews. In the first-ever controlled study measuring the effectiveness of pharmaceutical direct-to-consumer advertising (DTCA), researchers found only a modest effect on drug...
Interview on how manufacturers who sell direct to consumers can reduce channel conflict with Ed Stevens, CEO, Shopatron from the Internet Retailer Conference & Exhibition...
A critical (and comical) look at the recently pulled Dr. Jarvick Lipitor advertisement. Direct-to-consumer advertisements like the Jarvick campaign often proffer misleading claims, which is...
Watch this in the high quality option. :)
Part of our presentation for Adventures in Pharmacy.
A direct-to-consumer advertising/commercial spoof.
There's music in the background, but you need...
